TVC - PRINT
Dynamic and young digital campaign for Maybelline New York offering a new universal red lipstick fits to every skin tone. Campaign targeting it's audience with cross channel strategy and a music video collaboration with a famous teenager girl band.
INTEGRATION - MUSIC VIDEO
EVENT - MULTIMEDIA
Pure New Media
The brand's new approach: "Each heart is unique" announced on World Heart Day with Voice of Heart project. Recorded EKG sounds of Philips employees turned to a new music style with Sound Replacement technique working with sound designers and animators.